Post on 12/02/2016 by Sealia Thévenau

A questionnaire is much more than a way to collect data (even if that is kind of the point) ;)

A questionnaire allows you promote your business, your new product, etc… It allows you to increase your visibility. 

Questionnaires can be effective marketing tools and therefore the design needs to be up to the challenge. 

This is why at Eval&GO we have created a Look & Feel editor with over 200 customizable variables.  This design tool allows you to create precisely the “Look” you want to promote your image.

Here are a few examples:

  • A recurring motif can be a good solution if you want to use a smaller background image
  • Here is another example of a recurring pattern
  • A neutral pattern in the background looks great with a transparent or semi-transparent questionnaire
  • Use your business’ color chart to fully express your style!
  • A large background image can be just the thing!


Here are a few tips to create the design of your dreams:


  • Images:
    • If you decide to include images in your questionnaire (logo, questions, background…) then try to use PNG files as much as possible. This format is better suited to automatic resizing.
    • You should also use large image files, as big as you can get them. This is especially true for the logo that you add in the “Options” part of the questionnaire editor as this image is automatically resized.
  • Adding a banner image in the header

The type of image that takes up the entire header, as opposed to the logo which appears on the left (when you add the logo in the “Options” of the questionnaire)

  • From the questionnaire Editor, go to “Options” and add a transparent image that has the same height as the banner image you want to place in the banner and choose the size of the image – small, medium, large (for example a 250 px X 250 px image, medium size)
  • Then in the Look & Feel editor create your own design theme
  • Select the Header element > background image
  • Then upload your banner image. This image must be the correct size to fill the space precisely (for example 740 px wide X 260 px high)
  • Adding a page background image
    • The software adjusts image size automatically to avoid degrading it. This means that an image that is too small will be repeated in order to stop it from being stretched or blurred.
    • Note that a very large image will take a fraction more time to load, so your questionnaire may take a little more time to fully appear. You must test your questionnaire before sending it out to respondents to make sure that it functions smoothly.
    • You can even create a large image that follows the contours of the questionnaire itself, you just need to make sure you have the right sizes and dimensions.
  • Experiment with the questionnaire’s background transparency
    • The questionnaire’s background can be made completely transparent, partially opaque, or a solid color. Choose the style that suits you best.
    • The questions can be separated (as in the blue example shown earlier in the article).
  • Don’t forget the font!
    • Choose font aspects wisely – the size, color, and style of your font needs to be clear and easy to read. White on white is not very visible after all ;)
    • Each of these aspects can be individually adjusted to make sure your questionnaire is clear and legible.


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